Ammonoids have a coiled, chambered shell that lies flat, unlike gastropod shells. The animal lived at the end of the shell in the largest chamber. The ammonites grew as large as a meter across. In the wide, warm seas of the Jurassic and Cretaceous, ammonites diversified into many different species, largely distinguished by the intricate shapes of the suture between their shell chambers. It is suggested that this ornamentation served as an aid to mating with the right species. That would not help the organism survive, but by ensuring reproduction it would keep the species alive.
All the ammonoids died at the end of the Cretaceous in the same mass extinction that killed off the dinosaurs.