Consider an incident from the news a few years ago, a terrible spill of red mud (a byproduct of aluminum manufacturing) in Hungary. The Earth Day approach is to stop using aluminum, which is fine as far as it goes. The Earth Science Week approach is to excite and cultivate the experts of tomorrow and today who can engineer better ways to deal with red mud, preferably by use as an industrial feedstock, or at least by ensuring safer ways to handle it than precarious dams on perpetual waste ponds.
Earth Day demonizes aluminum; Earth Science Week explains and demystifies aluminum. Earth Day is about saving whales; Earth Science Week is about saving us. Earth Science Week is about getting beyond Earth Day to Earth Life.
This year's theme for Earth Science Week is "Mapping Our World." I plan to be posting all week.