Some of you may know about the geopark movement, which formally treats geological heritage as a cultural heritage. It doesn't have to be a big deal: for instance, imagine your favorite skiing hangout adding interpretive signs and walking tours that celebrate the mountains for their own sake. The Ice Age Floods National Geologic Trail proposal is a carefully envisioned proposal for the great Channeled Scablands of the Pacific Northwest states.
The champ at this game is Great Britain, land of the best lovers of rocks on the planet. In 2009 a portion of Scotland was drawn into Geopark Shetland, and it's ready for geotourists like you to come take in its rocks, landforms and scientific history as well as the people who make their lives in that grand country. (For those of you who are Geological Society of America members, the GSA has issued a formal statement on geoheritage.)